The other is people who
try to dissuade you with an
outright lie disguised as a
legitimate solution. I am talking
about companies that sell
traffic. They make all kinds of
claims about how great getting
a ton of traffic to your website
is. The other angle is how easy
it's going to be as well. Some
say that the system will work
forever and then auto pilots
itself so you don't have to ever
do anything again. Wow, how
stupid.
First of all, if you have a new
website don't ever "buy traffic"
it's a waste of money by
someone slicker than you. Think
of it this way. Has anyone ever
came to you and asked you
what you are looking for and
then made a suggestion on
what website to go to find it?
That's a no. The only possible
way that you can buy traffic is
to use a pay per click campaign
from Google, MSN or Yahoo. But,
it is not easy, free, or works on
autopilot. Getting eyeballs to
your website involves constant
strategy and constant tinkering.
It also involves building a great
site with lots of content and
building links to your site. This is
not easy and certainly not
something you do once and let
go of. Ask any reputable website
owner and they will tell you so.
So how do they do it? Well if
you have been sucked into
buying some traffic, you will get
some actual visits from the
service that promised them to
you. This is the easiest way to
explain it. The companies set up
an autopilot script that sends a
robot to your site, the robot
visits for about 3 seconds which
is long enough to register on
your tracking logs, and then
they leave. They then come
again and again with unique
codes that show they are
coming from all over. What you
will notice is that they never
stay for more than a few
seconds and they never ever buy
anything. If you are serious
about your site you would know
that every site has a conversion
factor. If you sell something
then you would expect that for
every "#" of visitors, X amount
buy something. For example, I
know that for my site for every
200 people that visit I get one
sale. This is measurable and
useful. If you have a ton of hits
and nothing is going on, then
either you wrote the world's
worst website or you have a
problem.
They will tell you the traffic is
qualified. Here is what qualified
traffic is. John Doe goes on
Google looking for a blue
widget. He types the key word
"blue widget" and gets a return.
He then clicks one the sites,
looks around and either buys or
leaves. Because John was
looking for the blue widget, he
is considered qualified traffic. A
robot or a computer program is
never qualified. They are just a
clever way to get some cash out
of your hand and into someone
else's. Here is my golden rule. If
a company has to use "hope"
and "easy" as a selling
technique, run away very fast.
Instead take the money and hire
someone to teach you how to
get traffic legitimately
