HEADLINES
are
one
of
your
biggest
weapons
for
getting
MORE
PEOPLE
TO
NOTICE
YOUR
ADVERTISING,
for
whatever
medium
you
choose
to
use.
Now
you
are
using
headlines,
aren't
you?
And NOT your logo - that's not a
headline. Only one person cares
about your logo, AND THAT'S
YOU.
Whereas a headline is
something every single one of
your prospects will be glued to
like a kid on a cartoon. Whatever
you're writing, you've GOTTA
HAVE A HEADLINE. But here's the
deal, there a are good headlines
and bad headlines, so I'm going
to give you an absolute killer
template headline that you
should use THIS WEEK in your
business.
Remember, a headline's goal is
to do one thing only - STOP
YOUR PROSPECT IN THEIR TRACKS
AND LOCK THEM ONTO YOUR AD,
and some people say you only
have 1.5 seconds to catch their
attention, so you need to make
it good!
Master copywriter David Ogilvy
has said... "On average, five
times as many people read the
headline as read the body copy.
When you have written your
headline, you have spent 80
cents out of your dollar." So if
you're using your own logo at
the top of your ad, you could
improve your response
IMMEDIATELY, just by sticking
ANY kind of headline up instead!
So would you like to know one
of the great secrets for writing
headlines that literally slap your
prospect in the face and
demand they open their wallet?
Good, well here it is for you...
MODEL HEADLINES THAT ALREADY
WORK!!
Don't try and reinvent the
wheel, the best way to come up
with fantastic headlines is to
take what already works, and
adapt it to your own
business.Isn't that simple?
Here's an absolute knock-'em-
dead blockbuster template for a
headline:
IMPORTANT NEWS FOR
HOMEOWNERS:
Don't pay another phone bill
until you read this...
IMPORTANT NEWS FOR WOMEN:
Don't buy any makeup products
until you read this...
IMPORTANT NEWS FOR BUSINESS
OWNERS:
Don't run another ad until you
read this...
Do you see how powerful this
is? And I've shown you 3
different versions, so all you
have to do is apply it to your
own business and you could
easily double or even triple your
responses! How about these
headlines:
Do You Make These Mistakes
With Your Money?
Do You Make These Mistakes
Playing Golf?
Do You Make These Mistakes In
Bed?
Do You Make These Mistakes
Baking Cakes?
I could go on, but I'm sure you
get the idea. This particular
headline works on your
curiosity. It gets the reader to
say to themself, "maybe I'd
better read on and find out."
The main thing you really want
your headline to do is to get
your reader to be interested
enough to see what else you've
got to say. MAKE AN IMPACT!
Remember the old saying 'first
impressions last'? Well that
saying still applies today.
And now that we are
bombarded with up to 5,000
advertising messages each day,
it is more important than ever
to stand out and BE NOTICED! If
you have a headline that literally
screams out, READ ME, then
you'll be more than half way to
having an effective advertising
campaign that starts making
profits for your business!
Remember the 80 cents out of
each advertising dollar? Well
now you know how to focus
your efforts to have the
maximum impact!
