"Only
the
content
of
your
website
gives
you
promotional
leg
to
stand
on"
Everyone
wants
to
make
money
on
the
web
and
so
as
you.
This
you
can
make only if you have a web
presence and bring customers
to your website and turn leads
into sales. Your search engine
ranking is the key to the amount
of visitors, and the success of
your website, finally. But… but…
but… this is not an easy task. In
the age of tough competition
it's difficult to achieve top
ranking on the top search
engines and for the top
keywords.
Its good to a have website
highly rich with animated
pictures, graphics but if content
of your website is not good
then its really not worth to have
that. Stunning visual design may
do a great job of attracting
visitors, but, if in the end, the
substance isn't there, all your
effort was in vain.
Content is the most vital part of
your website. No matter how
good is the design or how fast
your site, people visit for
content, and that is what you
should be giving them. There
are so many sites around which
have no real content, or are just
plain boring with some
animated pictures. Good content
keeps not only your visitors
interested and give you a good
site but it can also help you to
promote your website.
What I believe is, for any type of
business, a plenty of well-
written, informative, related
content of your website is a
prerequisite to infinite success.
The more pages and words you
have, the more chance you have
or being on the top as a search
result. You must have heard
about Google, EBay, Yahoo, MSN,
etc. Would you say that these
sites have stunning designs and
visual effects…Not at all!! These
sites offer information first i.e.
content. See, Google gives you
one of the best search results;
yahoo provides content, news,
products, etc in abundance. You
will be astonished by the fact
that the top-ranking web pages
on Google are consistently much
better written than the vast
majority of what one reads on
the web.
So how can you get high-quality
content on your website? There
are many ways to add content
to your website:
Write Yourself
Writing yourself is the cheapest
way of generating the content.
But for this you need a good
knowledge of your subject to be
able to write effectively on it. If
you have the skills and time to
generate content then this is
really the best route to take. You
have to focus on your site's
purpose and find a way to
balance the information in
categories that help
communicate your goals.
Hire someone else to Write
If you do not feel confident
enough of writing great content
yourself, it's better to hire a
good writer to do it for you. But
before choosing an appropriate
copywriter, but he should
possess Search Engine Marketing
(SEM) or Search Engine
Optimization (SEO) copywriting
experience. As you have a
website which is selling your
business, and your main aim is
to bring traffic to your website.
So a person with an experience
of SEM/SEO can only do wonders
for your business.
Last but not the least, If you are
running a business and want
traffic then there must be more
value in writing higher quality
content than in redesigning
your site or updating your
technology. Just get your
designing out of the way and let
your visitors have what they
want, information. I'm not
trying to detract from visual
design, information design or
good technology. Each makes a
huge difference in the quality of
a web site, but the web site
doesn't stand a chance without
content.
